Our Story
Lash Amoré was built and nurtured by our Founder and her daughters but has grown with her chosen Lash family. The key to any successful business is a loyal partnership and working alongside those that love what they do as much as you do.
Our fundamental elements have been built on uniting professionals within the beauty industry to achieve success by offering affordable, high-quality products along with support by like-minded businesses to deliver a professional status and consistency within the industry.
This journey is ever evolving and would like to invite YOU as a professional to join us!
Hey,
I’m Donna Bell, Founder of Lash Amoré.
I was a single mum of 2 young daughters, at a crossroad not knowing what I was going to do. How was I going to get a job that worked around the children? Childcare was extortionate (this is most mum's stresses, right!) I decided to train in beauty skills and after many private courses I found my love - becoming a Lash Artist!
Fast forward 16 years and I’m now the owner of West London’s biggest Lash Salon and have the best team behind me, using and developing the Lash Amoré professional brand.
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I started this venture when I came to realise that within our industry everyone was just a number, quality didn’t and still doesn’t matter to a lot of brands. Products were being brought to market by people that do not even offer the services. So, I wanted to spend the years in practical application to bring the absolute best quality products, products I was happy to use as a customer, products I was happy to use on my customers.
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